The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). So where's the [...]
Social media networks have become influential when it comes to customers’ buying decisions and tendencies to buy. Many potential customers consult social media reviews, recommendations, and blogs prior to purchasing a particular product. With this in mind, small businesses must also take advantage of social media networks in order to gain leverage in increasing leads and converting customers. One example of a powerful social media network these days is Google+. Essentially, Google+ enables businesses and [...]
When done correctly, the power of Facebook advertising is amazing. You have the potential to reach not only existing customers but also new ones through word of mouth, the most time-tested and valuable advertising of them all. As advertising on Facebook becomes more sophisticated, however, it is easy to feel overwhelmed and uncertain where to invest your energies (and dollars). While Facebook does provide several handy dandy guides to help you navigate Facebook ad services, [...]
Below are the most important (7) questions in all of social media that really matter. Of course, they're pretty big questions. But if you can answer them to the fullest, then the answers to many of your minor questions fall into place. 1. Who am I speaking to? And don't just say "potential customers." That's a dodge and you know it. Get specific. Think about who you're trying to reach in terms of both demographics [...]
Since millions of people are using Foursquare every day, it’s time to unleash some ideas and see what other people doing to promote their businesses. It’s okay to play the check in game and you should consider a special deal for the different types, such as a newbie check in, a customer loyalty check in and don't forget about the Mayor. If you really want to see Foursquare become a viral lead generator for your [...]
Social media is about more than marketing and branding. It is quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer. In fact, social media is transforming the way organizations communicate — the many social tools that are [...]