Which do you like better? Inbound or Outbound?
This infographic presents research and data that both suggest a fundamental shift in consumer behavior toward "inbound" marketing/advertising. source: BlueGlass
Mobile SMS & Multi-Channel Marketing Resolutions for 2012
If you are anything like me, you’ve spent January just figuring out your priorities for the coming year. Whether they include hitting the gym more often or taking your business to the next level, your goals for 2012 will seem more reachable if you put a plan into place and resign yourself to see it through. With that said, now is a great time to refresh your marketing strategy to engage consumers from all angles [...]
Understanding Facebook for your Business
When done correctly, the power of Facebook advertising is amazing. You have the potential to reach not only existing customers but also new ones through word of mouth, the most time-tested and valuable advertising of them all. As advertising on Facebook becomes more sophisticated, however, it is easy to feel overwhelmed and uncertain where to invest your energies (and dollars). While Facebook does provide several handy dandy guides to help you navigate Facebook ad services, [...]
Who is Your Landing Page Designed for?
Your business and/or services attract a number of visitor classes to your site. They most likely include the following types of classes: (not limited to) [list style="list2" color="gray"] Prospects Clients Business Partners Competitors Members of the Press Job Seekers Employers Investors Buyers [/list] The normal practice is to provide a captivating overview of your company/services and to give each of these visitor classes equal attention. The company is often portrayed along product lines or as [...]
Search Marketing Tips for Increasing Conversions on Landing Pages
Search marketing isn’t just about what goes on in Google Adwords or Yahoo/Bing. A truly sophisticated search marketing strategy includes more: consistency in online/offline branding, social media, content generation. But there’s one external aspect of search marketing that is inextricably tied to conversion rate and campaign success. You’ve gotta have good landing pages. It probably seems like sending traffic to your homepage is a good idea. After all, it’s the central hub for your whole [...]