Trump Media http://trumpmediainc.com Emotional Brand Communication Tue, 07 May 2013 17:25:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 What Is Facebook EdgeRank and Why Does It Matter? http://trumpmediainc.com/social/what-is-facebook-edgerank-and-why-does-it-matter/ http://trumpmediainc.com/social/what-is-facebook-edgerank-and-why-does-it-matter/#comments Tue, 07 May 2013 17:25:09 +0000 http://trumpmediainc.com/?p=818 The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don’t attract consumers — far from it. Virtually every fan of a brand, such ...

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]]> http://trumpmediainc.com/social/what-is-facebook-edgerank-and-why-does-it-matter/feed/ 0 Benefits of Using Google+ Local http://trumpmediainc.com/social/benefits-of-using-google-local/ http://trumpmediainc.com/social/benefits-of-using-google-local/#comments Fri, 04 Jan 2013 15:00:36 +0000 http://trumpmediainc.com/?p=812 Social media networks have become influential when it comes to customers’ buying decisions and tendencies to buy. Many potential customers consult social media reviews, recommendations, and blogs prior to purchasing a particular product. With this in mind, small businesses must also take advantage of social media networks in order to gain leverage in increasing leads ...

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]]> http://trumpmediainc.com/social/benefits-of-using-google-local/feed/ 0 Which do you like better? Inbound or Outbound? http://trumpmediainc.com/marketing/which-do-you-like-better-inbound-or-outbound/ http://trumpmediainc.com/marketing/which-do-you-like-better-inbound-or-outbound/#comments Mon, 25 Jun 2012 14:16:30 +0000 http://trumpmediainc.com/?p=773 This infographic presents research and data that both suggest a fundamental shift in consumer behavior toward “inbound” marketing/advertising. source: BlueGlass  

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]]> http://trumpmediainc.com/marketing/which-do-you-like-better-inbound-or-outbound/feed/ 0 Google Adwords Cheat Sheet for Success http://trumpmediainc.com/ppc/google-adwords-cheat-sheet/ http://trumpmediainc.com/ppc/google-adwords-cheat-sheet/#comments Mon, 23 Apr 2012 16:16:02 +0000 http://trumpmediainc.com/?p=738 It’s OK to Cheat!  It’s even Encouraged.   Campaign settings: Use descriptive names for campaigns. AdWords accounts grow with time, and instant recognition makes management simpler. The same applies to ad group names. Never mix search and content campaigns. Keep them separate. And don’t be tempted to use separate content bids in a combined campaign. ...

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]]> http://trumpmediainc.com/ppc/google-adwords-cheat-sheet/feed/ 0 Mobile SMS & Multi-Channel Marketing Resolutions for 2012 http://trumpmediainc.com/mobile/mobile-sms-multi-channel-marketing-resolutions-for-2012/ http://trumpmediainc.com/mobile/mobile-sms-multi-channel-marketing-resolutions-for-2012/#comments Tue, 07 Feb 2012 19:03:32 +0000 http://trumpmediainc.com/?p=612 If you are anything like me, you’ve spent January just figuring out your priorities for the coming year. Whether they include hitting the gym more often or taking your business to the next level, your goals for 2012 will seem more reachable if you put a plan into place and resign yourself to see it ...

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]]> http://trumpmediainc.com/mobile/mobile-sms-multi-channel-marketing-resolutions-for-2012/feed/ 0 Understanding Facebook for your Business http://trumpmediainc.com/social/understanding-facebook-for-your-business/ http://trumpmediainc.com/social/understanding-facebook-for-your-business/#comments Tue, 03 Jan 2012 20:03:41 +0000 http://trumpmediainc.com/?p=455 When done correctly, the power of Facebook advertising is amazing. You have the potential to reach not only existing customers but also new ones through word of mouth, the most time-tested and valuable advertising of them all. As advertising on Facebook becomes more sophisticated, however, it is easy to feel overwhelmed and uncertain where to ...

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]]> http://trumpmediainc.com/social/understanding-facebook-for-your-business/feed/ 0 7 Important Questions Every Social Strategy MUST Answer http://trumpmediainc.com/social/7-important-questions-every-social-strategy-must-answer/ http://trumpmediainc.com/social/7-important-questions-every-social-strategy-must-answer/#comments Tue, 20 Sep 2011 19:21:05 +0000 http://trumpmediainc.com/?p=422 Below are the most important (7) questions in all of social media that really matter. Of course, they’re pretty big questions. But if you can answer them to the fullest, then the answers to many of your minor questions fall into place. 1. Who am I speaking to? And don’t just say “potential customers.” That’s ...

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]]> http://trumpmediainc.com/social/7-important-questions-every-social-strategy-must-answer/feed/ 0 The Power of Foursquare for Business http://trumpmediainc.com/social/the-power-of-foursquare-for-business/ http://trumpmediainc.com/social/the-power-of-foursquare-for-business/#comments Fri, 02 Sep 2011 18:08:20 +0000 http://trumpmediainc.com/?p=408 Since millions of people are using Foursquare every day, it’s time to unleash some ideas and see what other people doing to promote their businesses. It’s okay to play the check in game and you should consider a special deal for the different types, such as a newbie check in, a customer loyalty check in ...

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]]> http://trumpmediainc.com/social/the-power-of-foursquare-for-business/feed/ 0 4 Things Your Business Website Must Have http://trumpmediainc.com/web/4-things-your-business-website-must-have/ http://trumpmediainc.com/web/4-things-your-business-website-must-have/#comments Thu, 18 Aug 2011 18:33:45 +0000 http://trumpmediainc.com/?p=397 While this post only scratches the surface and suggests the items you should optimize on your website, these 5 things are major factors that can greatly influence the effectiveness and profitability of your business website. If your website is lacking in any of these factors, you are missing tremendous opportunities. With that said, let’s take a look ...

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]]> http://trumpmediainc.com/web/4-things-your-business-website-must-have/feed/ 0 Using Social Media as a Communication Tool http://trumpmediainc.com/social/using-social-media-as-a-communication-tool-2/ http://trumpmediainc.com/social/using-social-media-as-a-communication-tool-2/#comments Thu, 11 Aug 2011 14:03:14 +0000 http://trumpmediainc.com/?p=385 Social media is about more than marketing and branding. It is quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they ...

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