Email newsletters are powerful weapons in your marketing arsenal. They help to create trust, build brand recognition, and establish you as the expert. Here are a few tips to help you take your newsletters to the next level.
1) Know your recipients
Although your newsletter should promote your business, its primary function is to build relationships with prospects and customers. Be sure to discuss topics that are relevant and interesting to your lists. If they know they’ll be getting useful information, they’ll continue to subscribe.
2) Make it unique
If you want your newsletter to get noticed (and read), make it different. Add a touch of personalization by including a snapshot from your office, a video message from your staff, a link to an entertaining website, etc. Don’t be afraid to portray emotion and personality.
3) Take time for design
The visual appeal of your newsletter has a lot to do with its success. The right design can captivate your audience before they read a single word. Create a design that is clean, simple, and reinforces your brand.
4) Solicit feedback
Include your readers by asking for comments on your articles or stories. They’ll feel welcomed and you will get feedback on what you can do to improve and what your readers really like.
5) Include your contact information & social media links
Although your goal isn’t to sell through your newsletter, you probably wouldn’t object to an occasional sale. So make sure readers have a way to contact you if they feel the urge. In addition, also include links and/or icons to drive traffic to your social media outlets. This is a great way to guide your customers to your social pages in hopes that they share it with their fan/friend base.