4 Things Your Business Website Must Have

While this post only scratches the surface and suggests the items you should optimize on your website, these 5 things are major factors that can greatly influence the effectiveness and profitability of your business website. If your website is lacking in any of these factors, you are missing tremendous opportunities. With that said, let’s take a look at these 4 critical features to a successful business website. 1. Quality Content When a visitor arrives at your website, [...]

By |2015-01-28T11:38:12-05:00August 18th, 2011|Web|0 Comments

Who is Your Landing Page Designed for?

Your business and/or services attract a number of visitor classes to your site. They most likely include the following types of classes: (not limited to) [list style="list2" color="gray"] Prospects Clients Business Partners Competitors Members of the Press Job Seekers Employers Investors Buyers [/list] The normal practice is to provide a captivating overview of your company/services and to give each of these visitor classes equal attention. The company is often portrayed along product lines or as [...]

By |2015-01-28T11:38:12-05:00July 21st, 2011|Marketing, Web|0 Comments