It’s OK to Cheat! It’s even Encouraged. Campaign settings: Use descriptive names for campaigns. AdWords accounts grow with time, and instant recognition makes management simpler. The same applies to ad group names. Never mix search and content campaigns. Keep them separate. And don’t be tempted to use separate content bids in a combined campaign. …
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Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your account structure can make a big difference to your advertising …
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Pay Per Click can be a little daunting, especially for small businesses who don’t know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click? Pay …
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