Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your account structure can make a big difference to your advertising performance.

Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click? Pay Per Click (PPC) is an online marketing and advertising formula, where the advertiser does not pay a fee to place [...]