Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your account structure can make a big difference to your advertising performance.
"In this day and age, you must do whatever it takes to get more brand exposure. Why not use FREE Social Media Tools?"
If you market your business online (and you should), you also have a few social media accounts that compliment your brand. As a matter of fact, there is a good chance that you had a social media presence first. When I ask those with an online presence the question, which social media sites bring you the most traffic, I almost always get (without hesitation) Facebook and Twitter as the answer. But when I ask what [...]
Search marketing isn’t just about what goes on in Google Adwords or Yahoo/Bing. A truly sophisticated search marketing strategy includes more: consistency in online/offline branding, social media, content generation. But there’s one external aspect of search marketing that is inextricably tied to conversion rate and campaign success. You’ve gotta have good landing pages. It probably seems like sending traffic to your homepage is a good idea. After all, it’s the central hub for your whole [...]
Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click? Pay Per Click (PPC) is an online marketing and advertising formula, where the advertiser does not pay a fee to place [...]
Email newsletters are powerful weapons in your marketing arsenal. They help to create trust, build brand recognition, and establish you as the expert. Here are a few tips to help you take your newsletters to the next level. 1) Know your recipients Although your newsletter should promote your business, its primary function is to build relationships with prospects and customers. Be sure to discuss topics that are relevant and interesting to your lists. If they [...]