Below are the most important (7) questions in all of social media that really matter. Of course, they're pretty big questions. But if you can answer them to the fullest, then the answers to many of your minor questions fall into place. 1. Who am I speaking to? And don't just say "potential customers." That's a dodge and you know it. Get specific. Think about who you're trying to reach in terms of both demographics [...]

Since millions of people are using Foursquare every day, it’s time to unleash some ideas and see what other people doing to promote their businesses. It’s okay to play the check in game and you should consider a special deal for the different types, such as a newbie check in, a customer loyalty check in and don't forget about the Mayor. If you really want to see Foursquare become a viral lead generator for your [...]

Social media is about more than marketing and branding. It is quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer. In fact, social media is transforming the way organizations communicate — the many social tools that are [...]