It’s OK to Cheat!  It’s even Encouraged.   Campaign settings: Use descriptive names for campaigns. AdWords accounts grow with time, and instant recognition makes management simpler. The same applies to ad group names. Never mix search and content campaigns. Keep them separate. And don’t be tempted to use separate content bids in a combined campaign. …

If you are anything like me, you’ve spent January just figuring out your priorities for the coming year. Whether they include hitting the gym more often or taking your business to the next level, your goals for 2012 will seem more reachable if you put a plan into place and resign yourself to see it …

When done correctly, the power of Facebook advertising is amazing. You have the potential to reach not only existing customers but also new ones through word of mouth, the most time-tested and valuable advertising of them all. As advertising on Facebook becomes more sophisticated, however, it is easy to feel overwhelmed and uncertain where to …

Below are the most important (7) questions in all of social media that really matter. Of course, they’re pretty big questions. But if you can answer them to the fullest, then the answers to many of your minor questions fall into place. 1. Who am I speaking to? And don’t just say “potential customers.” That’s …

Since millions of people are using Foursquare every day, it’s time to unleash some ideas and see what other people doing to promote their businesses. It’s okay to play the check in game and you should consider a special deal for the different types, such as a newbie check in, a customer loyalty check in …

While this post only scratches the surface and suggests the items you should optimize on your website, these 5 things are major factors that can greatly influence the effectiveness and profitability of your business website. If your website is lacking in any of these factors, you are missing tremendous opportunities. With that said, let’s take a look …