The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don’t attract consumers — far from it. Virtually every fan of a brand, such …

Social media networks have become influential when it comes to customers’ buying decisions and tendencies to buy. Many potential customers consult social media reviews, recommendations, and blogs prior to purchasing a particular product. With this in mind, small businesses must also take advantage of social media networks in order to gain leverage in increasing leads …

This infographic presents research and data that both suggest a fundamental shift in consumer behavior toward “inbound” marketing/advertising. source: BlueGlass  

It’s OK to Cheat!  It’s even Encouraged.   Campaign settings: Use descriptive names for campaigns. AdWords accounts grow with time, and instant recognition makes management simpler. The same applies to ad group names. Never mix search and content campaigns. Keep them separate. And don’t be tempted to use separate content bids in a combined campaign. …

If you are anything like me, you’ve spent January just figuring out your priorities for the coming year. Whether they include hitting the gym more often or taking your business to the next level, your goals for 2012 will seem more reachable if you put a plan into place and resign yourself to see it …

When done correctly, the power of Facebook advertising is amazing. You have the potential to reach not only existing customers but also new ones through word of mouth, the most time-tested and valuable advertising of them all. As advertising on Facebook becomes more sophisticated, however, it is easy to feel overwhelmed and uncertain where to …