What Is Facebook EdgeRank and Why Does It Matter?

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). So where's the [...]