7 steps to a perfect Pay Per Click campaign

Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click? Pay Per Click (PPC) is an online marketing and advertising formula, where the advertiser does not pay a fee to place [...]

By |2015-01-28T11:38:12-05:00May 17th, 2011|PPC|0 Comments

Tips to Creating Effective Email Newsletters

Email newsletters are powerful weapons in your marketing arsenal. They help to create trust, build brand recognition, and establish you as the expert. Here are a few tips to help you take your newsletters to the next level. 1) Know your recipients Although your newsletter should promote your business, its primary function is to build relationships with prospects and customers. Be sure to discuss topics that are relevant and interesting to your lists. If they [...]

By |2015-01-28T11:38:12-05:00May 5th, 2011|Email|0 Comments